There is no doubt that 2023 was a landmark year for the Greek Tourism Industry in terms of income and arrivals, given that numbers raised remarkably compared to previous years. Not only Greece bounced back after the pandemic crisis, but it also went beyond all expectations by increasing its share and enhancing the country’s brand in the international market. We trust that figures will be similarly high for the current year.
Thessaloniki is a vibrant metropolis, with rich heritage and a crossroad of cultures; features that travelers may recognize right away upon they touchdown.
The Thessaloniki CΟΝΝΕCT Tourism & Travel Event is a successful institution, which enhances Greek tourism, boosts the strategic development of our tourist product and substantially contributes to Greece’s tourism promotion.
We work on new campaigns, we promote new tourism products, we support sustainability and we invest on the authenticity of the unique experiences one may live in our country, in any place, at any time of the year.
The Greek National Tourism Organization’s campaign ‘Greekend’ put Thessaloniki in the spotlight; a city-break bustling with fresh images and new experiences. The ideal weather conditions, the short distances to stroll around, the countless options of restaurants and entertainment, the lovely hotels, the interesting sights and the important cultural events intersect to create the perfect meeting spot for the participants to events taking place in the big conventional venues of the city.
We shall keep investing on experience tourism and on attracting more visitors as well as on designing new structures appealing to travelers with high purchasing power.
Dimitris Fragakis
Secretary General of the Greek National Tourism Organization