Athens Hosts Leading B2B Tourism Event “This is Athens – Agora”
The Thessaloniki Convention Bureau successfully participated in the This is Athens – Agora, a flagship B2B tourism event that brought together over 200 high-level professionals from the global tourism industry, international media representatives, and key stakeholders from the Greek tourism market.
The event showcased Athens’ dynamic profile both as a leisure and a meeting destination, reinforcing its positioning in international markets. This year’s edition welcomed more than 100 Greek tourism enterprises — primarily based in Athens — alongside over 90 delegates from major international travel agencies and organizations.
Marking a significant shift from Travel Trade Athens to This is Athens – Agora, the 10th edition of the event introduced a refreshed institutional identity. The new direction emphasized sustainable tourism development and Athens’ integration into the global tourism landscape.
The program featured targeted B2B meetings, thematic panels, and keynote speeches by tourism industry experts, focusing on three core pillars: Sustainable Tourism, Development Culture and Tourism Innovation and Resilience.
